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How Online Business Directories Can Benefit Small Businesses?
Not all small business owners know about the benefits of online business directories. So, here are some potential ways they can help your business:
When you list your small business online, you’ll have access to new marketing tools that allow you to market to more potential customers with ease. These tools include advertising options that aren’t available in offline advertising (the Yellow Pages is not going to sell your products), and these tools allow you to target customers to the exact business you’re in (business listings show you exactly where your customers are). When you’re running a small business, online advertising can be incredibly cost effective, and you’ll be able to reach a wider range of potential customers who live nearby.
Direct Response Advertising
When your company goes into online business directory listings, it’s all about direct response advertising. This means you’re able to identify potential customers in search results, and the more keywords your business includes in its listing, the more likely you’ll be able to track down the customers who match your search criteria. There are, of course, other benefits of this type of advertising. First, you’ll be able to get your business and products to more customers (which is good news), and this will also help increase your advertising ROI.
Improves Search Engine Rankings
Search engine optimization can be incredibly beneficial to small business owners. This type of optimization helps increase the number of potential customers who search for the name of your small business online. The more the search engine rankings, the more you’ll be able to generate leads, the better your ranking will be, and the more relevant your business will appear in search results. This can also increase your customer conversion rate. If you can get the word out about your company and make it visible to more customers, then you’ll be able to grow your company.
Increases Conversion Rate
The conversion rate is the number of new customers you’re able to generate in a year, compared to the number of customers you had before. When you include listings in online business directories, you’ll be able to improve your conversion rate by having more potential customers discover your business. So, your conversion rate will go up. This will increase your bottom line and help your business become more profitable.
When you include your small business in online business directories, you will reduce the number of people who will pay to advertise in them. This is because everyone will be competing for the same customers. So, you’ll be able to charge less.
Online Business Directories Allow You To Outsource A Lot Of Tasks
Online business directories are a good way to streamline your operations and maintain greater efficiency. You’ll be able to list your small business with fewer resources, and you’ll be able to use the great work of others (such as search engine optimization specialists and graphic designers). They’ll do the work for you, and you’ll be able to focus on the things that matter to you (such as managing your marketing campaigns and running your company).
To find out more about how online business directories can benefit small business owners, check out our guide on how to make your small business more profitable.
Strategies For Using Online Business Directories
There are many reasons why small business owners should consider listing their business in online business directories. These include:
Access to a large pool of potential customers. Direct relationship with the customer. Market price competition. Price compression. Increased traffic. Increase in SEO rankings. The list of benefits goes on and on.
But, if you’re still unsure about whether or not you should list your business in online business directories, there are certain strategies you can employ. The following are the key things you should consider.
1. Make a List of All of the Potential Customers You Can Contact Online
The first thing you should do is make a list of every single potential customer who would be interested in contacting your business via an online directory. Make a list of the countries and cities in which your business operates. Make a list of the terms and phrases that would most likely be searched for by your potential customers. Make a list of keywords for search engines that your potential customers are likely to use to find your small business.
2. Identify the Keywords That Your Customers Are Most Likely To Use Online
Now, it’s time to think about how your potential customers are likely to use online search engines to find your small business. Most people use Google when they’re looking for small business directories. But, you can also consider a number of other search engines and directory websites that your potential customers might use.
But, there are a number of terms and phrases that your customers are most likely to use online. For example, people are most likely to search for:
- How To Find the Best Deals Online?
- How To Find Help on the Web?
- Is There Any Local Service I Can Get?
- What To Do About My Bad Credit?
- What Are The Best Deals for Overseas Travel?
- Is there an Insurance Provider I Can Find?
- What Is The Best Local TV Programming For My Area?
- What Is The Best Place To Watch a Game This Season?
- What Are the Best Internationally-Distributed Movies This Year?
The information contained on this page is based on online research conducted for small business owners by e-blox.
3. Consider How You Would Use Online Business Directories to Promote Your Business
After you have created a list of all of the potential customers that you can reach online, it’s time to think about how you would use online business directories to promote your business.